SOCIAL CAMPAIGN

For Clash of the Thundermans, Nickelodeon brought everyone’s favorite superhero family back together—but this time, they’re at odds. Our goal was to tap into that family drama and channel it into a fun, social-first campaign that had fans picking sides (and laughing along the way).

As Creative Lead, I oversaw the entire campaign from concept to execution—guiding the creative team, collaborating with our producer and editors, and ensuring every piece hit the right mix of nostalgia, comedy, and hero-level energy. I also traveled to Vancouver during production, directing on-the-ground social capture with the cast to make sure our content stayed true to the tone and quality we envisioned.

The campaign mixed high-energy edits, cast-led TikTok trends, and cinematic moments that brought the “Clash” storyline to life across platforms. The result was a bold, fan-fueled rollout that reignited excitement for The Thundermans universe—proving once again that even when this family fights, fans can’t get enough of them.