Social campaign
Kids’ Choice Awards 2025
My Role: Creative lead, design lead
Executive Producer/Creative Lead: Katie Yuen
Creative Director: Stef Shank, Kristin Gormley
Design: Lindsey Kelly, Sarah Petti, Hannah Jones, Alexi Cassidy, Kasey Regan
Producer/Editors: Marc Hect, Tiffany Gregory, Tavis Northam, Gabriel Denis, Estrella Madia, Lamesa Nashrat
As Creative Lead and Design Lead for the 2025 Kids’ Choice Awards social campaign, I helped guide the entire creative process from first brainstorm to night-of-show execution. With hundreds of assets to produce and a massive, fast-moving show to support, my role spanned concept development, design oversight, art direction, motion leadership, and real-time content creation.
To prepare our channels for the campaign, I also led the full rebrand of Nickelodeon’s social accounts, updating profile photos, banners, and adapting our Nickelodeon Social GFX System into the 2025 KCA color palette for a cohesive cross-platform presence.
ANNOUNCEMENT TEMPLATES
I led the creation of our nominee, performer, and category announcement templates, establishing a flexible system that could be versioned out into hundreds of individual assets across platforms. I oversaw every stage of the design workflow, ensuring consistency, clarity, and a strong KCA identity throughout.
Anna Mcnulty Collab
As a way of announcing some of our biggest nominees of the year, we partnered with influencer and contortionist Anna McNulty.
I directed the visual approach for a series of nominee-announcement videos — overseeing set design, props, and motion graphics to ensure everything aligned with the KCA 2025 style guide.
➔ Favorite Movie Nominees Announce
➔ Favorite Female Breakout Artist Announce
KCA SCENE REMIXES
➔ 15 Years of KCA Wins
➔ Blimp Crashes Into Cabbage Merchant’s Cabbage Stand
➔ SpongeBob Exploding with Slime
night of show
For the night of show, I oversaw all design and photo operations, guiding the production of winner announcement assets in real time and curating the best orange carpet + show photos for immediate posting. It was a fast-paced, creatively electric environment and one of my favorite projects to lead.
