MOTION POSTERs
DORA AND THE SEARCH FOR SOL DORADO
My Role: Motion Designer, Design Lead
Creative Director: Kristin Gormley
Key Art Director: Alex Drake
Photography: Matt Levinson
I recently animated a series of motion posters for the movie Dora and the Search for Sol Dorado, using AI tools like Adobe Firefly as part of an experimental approach.
The integration of AI technology allowed for creative flexibility and efficiency. My aim was to push the limits of these AI tools. I wanted to see how far I could harness them, without getting any of the weird results often attributed to this emerging technology (fans would be quick to call us out if they noticed anything funky!)
The final result are motion posters that feel dynamic and enveloping, transporting the viewer to the heart of the Amazon rainforest.