My Role: Campaign Creative Lead, Producer, Editor
Producer/Editor: Marc Hect
Editor: Nick Green
SOCIAL CAMPAIGN
THE THUNDERMANS: UNDERCOVER
When Nickelodeon brought The Thundermans back with a brand-new series, I led the charge on the social campaign to re-introduce these beloved superheroes to a new generation while giving long-time fans a healthy dose of nostalgia.
Working closely with the social strategy team, I helped shape a campaign that put our core trio (Kira Kosarin, Jack Griffo, and Maya Le Clark) front and center.
Our north star: combine the show’s nostalgia with today’s TikTok language. Think familiar faces, trending sounds, and behind-the-scenes access that made fans feel like they were on set with the cast.
I guided brainstorms across the design and production teams, distilled our strongest ideas into pitchable concepts, and led creative alignment between internal Nickelodeon teams, our Vancouver-based production partner (In The City), and post-production editors.
➔ Start of Production Announce - AC/DC Thunderstruck Trend
DR. COLOSSO REACTS TO THE TRAILER
When it came time to drop the official Thundermans: Undercover trailer, we flipped the “reaction video” format on its head by letting Dr. Colosso, the show’s snarky, scene-stealing bunny villain, take the reins.
This piece brought fan-favorite humor to the forefront, with Colosso’s trademark sarcasm poking fun at the cast, the plot, and even the production itself. It was our way of giving fans a nostalgic wink while introducing a fresh spin on a proven format.
Originally inspired by the high-performing “cast reacts” video from The Thundermans Return, this version leaned fully into character comedy, turning a standard promo beat into something that felt straight out of the Thundermans universe.
“Best way to get eyes on this trailer 👏 Colosso is a star.”
🔥TRENDS
➔ Oh I Wasn’t Sad Trend
➔ Jack Reveals Spoilers
➔ Subtle Foreshadowing Trend
NOSTALGIA GALORE
➔ Theme Song Lip Sync (16.1M TOTAL VIEWS)
➔ Diego Velázquez Lip Sync (9.1M TOTAL VIEWS)
➔ Kira Kosarin & Maya Le Clark Lip Sync (3M TOTAL VIEWS)
BEHIND THE SCENES FAN SERVICE
➔ On Set Shenanigans
➔ Set Tour
➔ Nathan and Kinley Get Their Roles