My Role: Campaign Creative Lead, Producer, Editor

Producer/Editor: Marc Hect

Editor: Nick Green

SOCIAL CAMPAIGN

THE THUNDERMANS: UNDERCOVER

When Nickelodeon brought The Thundermans back with a brand-new series, I led the charge on the social campaign to re-introduce these beloved superheroes to a new generation while giving long-time fans a healthy dose of nostalgia.

Working closely with the social strategy team, I helped shape a campaign that put our core trio (Kira Kosarin, Jack Griffo, and Maya Le Clark) front and center.

Our north star: combine the show’s nostalgia with today’s TikTok language. Think familiar faces, trending sounds, and behind-the-scenes access that made fans feel like they were on set with the cast.

I guided brainstorms across the design and production teams, distilled our strongest ideas into pitchable concepts, and led creative alignment between internal Nickelodeon teams, our Vancouver-based production partner (In The City), and post-production editors.

➔ Start of Production Announce - AC/DC Thunderstruck Trend

DR. COLOSSO REACTS TO THE TRAILER

When it came time to drop the official Thundermans: Undercover trailer, we flipped the “reaction video” format on its head by letting Dr. Colosso, the show’s snarky, scene-stealing bunny villain, take the reins.

This piece brought fan-favorite humor to the forefront, with Colosso’s trademark sarcasm poking fun at the cast, the plot, and even the production itself. It was our way of giving fans a nostalgic wink while introducing a fresh spin on a proven format.

Originally inspired by the high-performing “cast reacts” video from The Thundermans Return, this version leaned fully into character comedy, turning a standard promo beat into something that felt straight out of the Thundermans universe.

Best way to get eyes on this trailer 👏 Colosso is a star.
— @ vic_mirian83

🔥TRENDS

➔ Oh I Wasn’t Sad Trend

➔ Jack Reveals Spoilers

➔ Subtle Foreshadowing Trend

NOSTALGIA GALORE

➔ Theme Song Lip Sync (16.1M TOTAL VIEWS)

➔ Diego Velázquez Lip Sync (9.1M TOTAL VIEWS)

➔ Kira Kosarin & Maya Le Clark Lip Sync (3M TOTAL VIEWS)

BEHIND THE SCENES FAN SERVICE

➔ On Set Shenanigans

➔ Set Tour

➔ Nathan and Kinley Get Their Roles

THUNDEROUS RESULTS

76.4M total ORGANIC views

13.5M engagements

BTS CONTENT performed +293% above benchmark

Nostalgic content hit 4.5m views on Instagram alone

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