AR FILTER
WHICH SPONGEBOB CHARACTER ARE YOU?
In 2020, Instagram and TikTok were overflowing with “Which ___ Are You?” filters. I saw the trend exploding and realized Nickelodeon was perfectly positioned to join the fun, especially with the world’s most beloved sea sponge.
So I taught myself Meta’s Spark AR platform and built a SpongeBob character selector filter from the ground up. I designed the visuals, animated the character carousel, and optimized it for both Nickelodeon and SpongeBob’s official accounts. To make it accessible to fans everywhere, I personally localized the filter in 10 different languages, giving global audiences their turn at Bikini Bottom chaos.
The filter took off instantly — millions of impressions, countless screenshots, and fans tagging their friends to compare results. Nickelodeon talent jumped in too: SpongeBob voice actors Tom Kenny and Roger Bumpass played it, the All Thatcast shared their results, and even Chance the Rapper used the filter to hype the year’s Kids’ Choice Awards, which he was hosting.
What started as a quick idea to tap into a trend turned into one of Nickelodeon’s most delightful, widely shared AR moments of the year.
My Role: Designer, AR developer (Spark AR)
Executive Producer: Sam Yeldham
